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Amid the transfer market frenzy, another former star of a top club has encountered a career shift. Celebrated reporter Romano confirmed with his iconic "Here We Go" that the 26-year-old Serbian center-forward Vlahovic will join Turkish Super League giants Besiktas as a free agent. The deal is a four-year contract running until 2029. This agreement marks the end of a heavy wage burden for Juventus, but at the same time, Vlahovic's controversial label of "prioritizing money over career" has become more firmly attached amid fan criticism.
Looking back at Vlahovic's Serie A journey, it was an expensive trial and error. In the summer of 2022, Juventus spent 85.4 million euros to bring him from Fiorentina to Turin, offering him the club's highest salary. The Bianconeri hoped he would become the cornerstone of their revival in attack, but things turned out differently. Vlahovic's development fell far short of expectations. Injuries, form fluctuations, and tactical adaptation issues made his time at Juventus full of struggle and doubt. With his contract expiring in June this year, the split was inevitable.
After becoming a free agent, Vlahovic's future was once full of suspense. According to multiple sources, during the long waiting period, he tried to monitor the movements of top-five league teams like Barcelona, and even temporarily postponed negotiations with Besiktas. However, reality poured cold water on him. Both Barcelona and other top-five league clubs were deterred by his high salary demands and tactical fit issues. After failing to receive a substantive offer from the top-five leagues, Vlahovic eventually compromised with reality and accepted the lucrative contract offered by Besiktas.
According to the latest details from the transfer market, Besiktas made a very sincere offer to secure the Serbian international. Vlahovic will receive a three-to-four-year contract with an annual salary of 8 million euros, along with a substantial signing bonus and performance-related bonuses. After rejecting offers from the Saudi league, this top salary in the Turkish Super League has become the new stop in his career.
However, the completion of this deal did not win praise from fans, but instead sparked huge controversy. At the age of 26, which should be the prime time to continue challenging in the top-five leagues and prove himself on a bigger stage, Vlahovic chose to "step down" to the Turkish Super League. Faced with this choice, many fans on social platforms mercilessly labeled him a "money slave." One fan bluntly said: "There are no offers from the top-five leagues at all. I think he is either asking for money or on the way to asking for money." Although this evaluation is harsh, it accurately hits the pain point of Vlahovic's career—between pursuing high salary and maintaining competitive peak, he seems to have unhesitatingly chosen the former.
From Juventus's 85.4 million mega transfer fee and once turning down Arsenal's approach, to now moving to the Turkish Super League as a free agent, Vlahovic has completed a lamentable "free fall" in just four years. For Juventus, letting go of a high-paid player who underperformed is undoubtedly timely damage control; but for Vlahovic himself, the new chapter starting in Istanbul might be his last chance to rebuild his career. However, when the temptation of money again becomes dominant, whether he can rediscover the pure desire to win on the pitch—only time will tell.
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